In 2025 the conversation has shifted: AI in events is no longer about “cool” chatbots, but about designing smarter and more human experiences. We see it in briefing after briefing: personalized agendas, real-time recommendations inside the venue, instant translation, and analytics that actually help decide which content deserves to come back next year.
For attendees, this means less friction and more relevance: shorter queues, clearer digital wayfinding, sessions that fit their interests, and spaces designed for rest, networking, or content creation. For brands, it finally means measuring what truly activates their audience and optimizing investment—from stand layout to the right mix of keynotes, experiences, and hospitality.
The good news is that this AI layer can coexist with something we’ve always defended at dOne Solutions: the human factor. We use data to plan flows, programming, and resources, but the goal remains the same: memorable encounters between people, not just beautiful dashboards.
From our hubs in Asia, we help international brands bring this new generation of events to Singapore, Thailand, China and soon Japan: smarter, more sustainable, and designed to live on long after the “applause, group photo, and goodbye.”